SEO Tool: The development in search engine optimization is progressing and is increasingly using the advantages of artificial intelligence, when analysing and searching for relevant keywords. Carefully researched keywords are at the heart of any SEO strategy.
The needs of customers are constantly increasing, and at the same time, the competitive pressure is growing in many industries. To continue to do justice to both in the future, manual research of keywords is often no longer sufficient. It takes a lot of time and, due to the amount of data, does not adequately reveal numerous keyword potentials. But especially with current topics, those responsible for marketing should regularly check keywords and sometimes adjust them at short notice to continuously bring the desired success.
Lowenstark Online-Marketing GmbH now uses an AI tool for keyword analysis where people reach their limits. This tool simplifies and accelerates research, delivers exceptionally high-quality results, and enables even more targeted SEO optimization. So not only do SEO managers benefit from a simplification of the entire process but, above all, the customers due to even more precise analyses.
SEO Tool: So Far, High Effort When Analysing Keywords
Despite the rapid developments in search engine optimization, the primary goal has not changed: a good ranking among the first search results remains the prerequisite for success. To achieve this goal, two things are crucial:
- In-depth knowledge of what terms the target audience is searching for online.
- The comprehensive optimization of a website based on these keywords.
All possible terms were first identified and combined into keyword combinations in the previous research. This is followed by assessing the quality and ranking potential until only selected keywords remain. Until now, all these steps had to be carried out manually. Therefore, careful research can take several hours, depending on the amount of data. And even the most thorough research does not guarantee that the tool will identify high-potential keywords.
In the case of short-lived trend topics such as keywords relating to the corona pandemic, there is a great deal of effort and time pressure. Under stress, however, the error rate can increase, and the quality of the keywords can decrease. This is the crucial advantage of an AI tool for SEO optimization. It delivers high-quality results in any condition and does not make mistakes even under high loads.
This Is How The AI Tool For Search Engine Optimization Works
Lowenstark Online-Marketing GmbH has been working with a self-developed AI tool for search engine optimization for several months. For example, it was used by a leading company in the household goods industry and is used here for keyword research. The development of the SEO tool took several months. In the beginning, this required a large amount of data with predefined solutions. This database consisted of around 80,000 keywords and their rankings and other properties that were defined in advance as influencing factors.
After importing this information, the tool went through several learning cycles. It developed 33 decision trees. The decision trees are used to assess the potential of new, unknown data concerning their suitability as a keyword. The potential keywords can then be classified using highly complex, previously determined combinations of criteria, and the effectiveness of a keyword can then be evaluated. Based on this evaluation, an experienced search engine expert must decide how a keyword can be further optimised.
Strengths Of Artificial Intelligence In Keyword Research
The AI tool is not only available around the clock. It also delivers high-quality and reliable results at all times. Even with large amounts of data, it analyzes and evaluates the keyword potential within a short time without sacrificing quality. Keyword research is not a one-off process but an ongoing project. The AI tool provides relief, especially in sectors with trending topics, as it is also available at short notice. Regular checking and updating of the relevant keyword set for a domain can be simplified in this way.
In industries with highly competitive pressure, it effectively uncovers undiscovered keyword potential. This, in turn, benefits companies that otherwise often lose out in the battle for the best ranking. However, the tool cannot replace one thing: human creativity. Instead of seeing such a tool as competition for human labour, it should instead be interpreted as making work more accessible and ensuring quality. With an AI tool, there is more time for ongoing and strategic SEO measures, such as creating high-quality content.
Prospects Of The AI Tool In SEO
Artificial intelligence in search engine optimization is in its infancy and is continuously evolving. The decision trees, for example, are continually revised and improved by Lowenstark employees so that over time the results become more valuable and more effective. There are many other possible uses in the future. Integrating additional criteria could deliver even more targeted results in the future.
For example, precise alignment with user intentions is conceivable. If additional data sources are integrated, they can also be used to analyse the competition and help to work out unique selling points. According to Loewen Stark’s vision for the future, existing content can also be optimised in a short time with an AI tool. It could also help to identify trending topics at an early stage and prepare the appropriate content. Due to the many potentials and advantages, artificial intelligence will prevail in search engine optimization.
ALSO READ: E-Mobility Concepts From Wireline – An Opportunity For Every Company
